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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

Simple tips for effective marketing.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

20 Oct 2020

PAC calls on government to give 'honest picture' of UK tax gap

The Public Accounts Committee (PAC) has urged the government to give a 'more honest' picture of the likely levels of the UK tax gap.