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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

Simple tips for effective marketing.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

20 Apr 2021

Cyber-attacks on the rise for businesses

The proportion of businesses targeted by cyber criminals in the past year increased from 38% to 43%, according to the insurer Hiscox.